Video at events
Did you know that in 2015 users spent an average of 5.5 hours each day watching video content in front of a screen? Video is fast becoming the single most effective form of marketing. Most brands are now considering how to fit content into their strategic growth plans. For us this is an incredibly attractive proposition as we have always been pioneers of the use of video at events. It is a highly effective method to capture consumer’s attention. Furthermore it allows you to witness how moving image can shape the way people engage.
Our video department continues to grow and to envelope a new range of technologies to offer our clients. From a technical perspective we have a full range of equipment to create exciting campaigns for a variety of different industry sectors. Whether it’s live streaming for a conference or on set of a 360 degree music video shoot, we have it all. There are so many ways to incorporate video at events. What really excites us, however, is the development and opportunities available for content. Our designers are able to evolve this content to assist our clients to reach their objectives and targets.
How to use video at events
Visually, content is subjective and can appeal, or not, to each individual in an entirely unique way. To create engaging messages through video is no easy task. It is as much as what’s in front of the camera and how that camera is directed to handle the material it is capturing. It is like a fine dance between the performer and stage. In addition, it is important for creative interpretation to allow for that magical moment that captures the perfect scene. In real terms it is challenging to establish this momentum with video. It takes time and patience to master. Furthermore without a full video marketing strategy it is a challenging task for most brands to adopt. However focussing on human behaviour and your message allows you to create engaging content.
The increase in popularity on platforms such as Snapchat, Vimeo and YouTube has found that viewers are engaging with both short and long video content. They now take the time to discover footage that has appeal from an intellectual and creative perspective. This has made the production of video very exciting. There is huge scope to create content that is rich and inspiring. Most noteworthy it proves that video has a firm place in the future of consumer engagement.
How LUX work with video
In the context of events we love to use video both practically and creatively. For event settings, we have produced video solutions for a range of high profile conferences. In addition we have editing timelapse solutions to show the process of how an event came to life. Also we have produced new situations and filmed artistic performances to create bespoke feature films. We are dedicated to providing our industry with world-class equipment, supported by visual enhancements that really do stand out. This therefore helps to promote those brands that we work with and their products or services.
You will always find our team researching new and exciting concepts and we love to discover what other creative practices are pushing out across social media. It is so easy to get lost in the vast portfolio that platforms such as Vimeo offer, but that is no bad thing – if you haven’t discovered this website for yourself then make sure you have enough time spare as you will definitely need it.
For now, we will leave you with some videos that we have found inspiring:
https://vimeo.com/elliotschultz/embroidered-zoetrope
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