Event Production – the history

In this day and age, especially as an event company, it is crucial to stand out. Entertaining is still entertaining, however, but the possibilities to treat clients to a good time has improved dramatically. At the same time relaying an important brand message has become key. In short Event Production done well has become ever more important.

The events industry is relatively adolescent, spanning roughly 30 years, but much has developed in that time. We now contribute a huge amount of commerce into the UK economy, and internationally. The potential only seems to be growing. It is a fact that advertising agencies, for example, employ event agencies to help service clients. In the past the experiential arm to any campaign was secondary and seen as an additional luxury.

Nowadays we can all envelop experiential elements to an event without much hassle. That being said, to stage a successful corporate experiential event requires careful planning. In addition a curious thought process is key to appeal to audiences that have seen it all. 

Photo by: Holly Clark

The formats

Drinks receptions and dining experiences tend to be up there with the most popular setting for corporate events. However, we have seen a growth in the amount of immersive dinners and interactive cocktail parties. These have included creative ideas such as clouds of alcohol or levitating canapés. These ideas are showcased and become trends and it is exciting to see how the events industry can take a concept and watch it grow.

Venues and budgets

Furthermore, the number and type of venues on the market has increased ensuring that the solutions to briefs can be creative. In addition though they can retain the all important heritage and class of the property. With the increase of production equipment, a wider range of design options are on offer. There is also a better understanding of how to work in challenging locations. At LUX Technical we are able to adapt each service to fit an event, not the other way round.

Despite the recession, the average budget spend on production has grown. We have been asked to incorporate different types of technology, digital enhancements and intelligent reporting equipment. These are now seen as tools to achieve marketing goals and really do offer layers upon layers of insight into the real-time success of live experiences.

We are excited to be part of this generation of event professionals. It is exciting to see how the wider community of tech companies, exciting food design companies and other design agencies will shape the near future of corporate events. It is a case that in today’s market anything is truly possible.  We now have the means to deliver, with a host of insider knowledge. In addition, we also have an open mindset that can tackle any type of brief.

Photo by: Andy Willsher